THE
Services
AT THE DESIGN EDIT I AM OBSESSED WITH STORYTELLING.
TELL ME YOUR STORY AND I WILL WEAVE IT INTO REVENUE GENERATING MAGIC.































At The Design Edit, I provide a range of services tailored to meet your specific design and illustration needs. If you have a custom project that isn't listed among the services below, please reach out via email with your project details. I'd be thrilled to explore how I can bring your vision to life.
SERVICE 01.
Brand Identity
Crafted to encapsulate the essence of your business, my brand identities include bespoke logo designs that are both unique and elegant. I meticulously curate fonts, color palettes, patterns, and textures to build a comprehensive library of assets for your use. These elements are meticulously designed to enhance your professional image, providing you with a distinctive advantage over your competitors.
Assets that will be covered:

Main logo, logo variation, submark and icons

Colour palette and type recommendations

Patterns, textures and imagery to compliment

01.

Questions
FREQUENTLY ASKED
Frequently asked questions
01. CONSULTATION After your initial inquiry, we will set up a phone or video call. I will ask you some questions regarding your business, vision and goals for your brand and/or design, as well as allowing you to ask any questions for me. This will help me get a better idea of exactly what you’re after and the direction you’re wanting to head. If necessary, I will have you fill out a questionnaire to make sure I can provide you with a detailed quote.
02. BOOKING So once we work out exactly what we want and the direction we wish to head, I’ll put together a full quote based on the project and send it your way. Once everything prepared is approved by you, just sign to approve and send back. I then kindly ask you to complete the deposit payment amount (via deposit or PayPal). Please note that this deposit is non-refundable. Based on the project total, I do allow payment plans depending on what you’re comfortable with.
03. INSPIRATION/RESEARCH Once the deposit has been paid and the quote has been signed, I will get you to create and send through a detailed mood board that includes all the imagery that inspires you, this may include patterns, colours, interiors etc. I will also combine a few images/ideas on to this board for you to make sure we are both heading in the same creative direction.
04. CREATION Now that we have established and finalized your mood board, I will then get to work on creating the first draft of work. I’ll send through a deliverable for you to review and you will be able to request up to three rounds of revisions until you’re completely happy with the work.
05. FINAL TOUCHES & DELIVERY Once you’re happy with where the work is at, I’ll start prepping the final files for you and I will send you over the final invoice for the project. Once your approval is received and your final payment is made, I will package up your files and send them to you via a downloadable link. For any print jobs, they will be delivered in print ready PDF documents for you to forward to your printer.
My extensive experience and versatile skill set distinguish The Design Edit in the competitive world of design studios. With a robust background spanning hospitality, fashion, retail, tourism, mining, beauty, health & nutrition industries, I've honed my ability to adapt and collaborate effectively with diverse clients. Years spent in design agencies have ingrained in me the importance of teamwork, meeting deadlines, and thriving in a fast-paced environment. Furthermore, my background in fashion design and production has uniquely equipped me for textile and product design challenges. What ties it all together is my unwavering positivity, strong work ethic, and innate passion for color, design and illustration. These qualities ensure that every project undertaken at The Design Edit exceeds expectations.
KIND
Words
“Alana is a pleasure and a delight to work with, her creative talent along with her lovely helpful nature and organisational skills ensure the very best of outcomes for whatever our requirements.”
LISA BROWN, FASHION DESIGNER

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