MY MISSION:
TO create AND TO LEAVE THINGS MORE beautiful
THAN THEY WERE
BEFORE
HEY THERE
I´'m Alana
FOUNDER OF THE DESIGN EDIT.
LOVER OF COLOUR, DETAIL AND VISUAL STORY TELLING.
CLIENTS
I've worked with
Welcome to The Design Edit, your gateway to bespoke creativity. Based in Victoria, our design studio is a one-stop-shop where graphic design and illustration converge. I'm Alana, the visionary behind it all—designer, illustrator and editor.
My muse? From childhood sketches to professional pursuits, creative expression runs deep in my veins. Whether sewing, painting, or designing, I draw inspiration from the raw beauty of nature, unique color palettes, and the allure of fashion. Each design I craft is meticulously infused with a free-spirited, bohemian vibe that defines my artistic vision.
My experience? Before founding The Design Edit, I honed my skills alongside industry luminaries, accumulating a decade of invaluable experience. Now, with wings spread wide, I've launched this venture to redefine creativity on my terms. With a robust background spanning fashion design, textiles, illustration, and graphic design, I've fused these disciplines into a unique design haven. The Design Edit isn't just a studio; it's a destination for those seeking distinctive, standout designs amidst a sea of sameness.
My aesthetic? Experience bohemian luxe seamlessly integrated across logos, web designs, and beyond. Whether you're in search of custom brand identities, illustrations, packaging solutions, or exclusive event invitations, my artwork promises to infuse each project with a unique sophistication that sets it apart.
Thank you for visiting my studio—where imagination meets craftsmanship, and every creation tells a story.
